STRATEGIC PLANNING
At DigiGlow Media, our approach is not just to create a campaign and execute it. It’s to develop a strategy that will guide every step of the process with clarity and consistency. With the right strategic planning, every move you make in the digital world becomes a step towards growth and success.
Analysis
and
Evaluation
Analysis of Internal Strengths
and Weaknesses: Involves evaluating
the internal factors of the business, such as
resources, capabilities, and shortcomings.
Goal Setting
Mission and Vision Formulation:
Establishes the purpose and long-term vision of the business.
Definition of Strategic Objectives:
Specifies the specific and measurable goals
that the business aims to achieve.
Strategy Development
Development of Strategic Options:
The stage where strategies are chosen to achieve the objectives.
Creation of Actions and Action Plans:
Involves identifying specific actions and
timelines for implementing the selected strategies.
Evaluation and Reporting
Performance Evaluation:
Evaluates the achievement of goals
and the effectiveness of strategies.
Results Reporting:
Involves preparing reports to stakeholders
with achievements and data from strategic planning.
