Automotive Solutions
Automotive Exhibition Event Activation for an E-Mobility Service Company
Copywriting·Event Management·Live Coverage·Offline Marketing·Performance Management
Project Scope
Design and execute a high-impact pavilion inauguration event while strengthening brand visibility and public presence during the 89th Thessaloniki International Fair.
Scope of Work
Full event management and operational execution, inauguration ceremony design, media relations and communication support, press visibility strategy, photography and videography coverage, promotional video production, audiovisual content creation, promotional staff coordination and on-site activation management.
An automotive brand activated within a national exhibition platform. Inauguration ceremony, media visibility and live activation aligned for impact. Strategic event execution reinforcing presence at scale.
Project Overview
DigiGlow Media was responsible for the full design and execution of the official pavilion inauguration event of MAXUS Hellas during the 89th Thessaloniki International Fair (TIF), managing both operational coordination and communication strategy.
- Pavilion inauguration event execution
- Exhibition media and brand activation
- On-site promotional team management
- Promotional video and visual production
Event Preview
Plan of Action
The project included complete planning and implementation of the inauguration ceremony, ensuring seamless organization and a structured brand experience aligned with the company’s automotive positioning. All logistical and experiential elements were coordinated to support a professional and impactful public presentation.
A targeted media communication plan was developed to strengthen visibility across mass media outlets, supported by structured messaging and press coordination. On-site photography and videography captured both the inauguration ceremony and the broader exhibition presence, generating high-quality visual assets for ongoing communication use.
Promotional videos and audiovisual content were produced to highlight the company’s presence and reinforce brand positioning within the exhibition environment.
Additionally, DigiGlow Media managed and coordinated the promotional staff team, ensuring effective interaction with visitors and consistent brand representation throughout the duration of the exhibition.
Conclusion
Through integrated event management, media activation and visual production, MAXUS Hellas achieved a dynamic and professionally structured presence within one of the country’s most prominent trade exhibitions.
