Professional Chamber of Thessaloniki
Digital Marketing for a Public Sector & Business Representation Organization
Copywriting·Google Ads·Live Coverage·Meta Ads·Offline Marketing·Performance Management
Project Goal
Strengthen institutional communication, provide continuous information to professionals and enhance digital visibility across multiple platforms.
Scope of Work
Social media management (Facebook, Instagram, YouTube, TikTok), daily news-driven content production, video production and coverage, presidential communication videos, event coverage, graphic design for invitations and social media materials, social media coverage of institutional activities, Facebook Events management, Google & Meta advertising campaigns (as needed), and copywriting.
Institutional communication structured for continuous professional engagement. Direct public messaging supported by leadership visibility and multi-platform content. Strategic communication and copywriting ensuring clarity, trust and participation.
Project Overview
Since 2024, DigiGlow Media has been responsible for managing and developing the digital communication strategy of the Professional Chamber of Thessaloniki, supporting its role as a central institutional information hub for the professional community.
A structured multi-platform content system was established to deliver near-daily updates focused on news, announcements and developments directly affecting professionals and businesses. Strategic copywriting ensures clarity, accuracy and consistency across all institutional communication.
- Daily institutional content production
- Presidential communication video management
- Event coverage and digital visibility
- Multi-platform public information strategy
Plan of Action
Video production plays a central role in the communication framework. DigiGlow Media produces official video content featuring the Chamber’s President, ensuring direct and authoritative communication with the professional community.
On-site filming is also conducted whenever institutional presence, announcements or initiatives require visual documentation.
The team regularly attends and covers Chamber events, producing video content and real-time social media reporting to extend reach and public engagement. Facebook Events are created and managed for seminars, conferences and institutional activities to support participation and visibility.
Graphic design support is provided across communication needs, including invitations, promotional materials and visual content for digital platforms, maintaining a consistent and professional institutional identity.
When required, targeted Google and Meta advertising campaigns support awareness initiatives, announcements and event promotion, expanding reach and engagement among professionals.
Conclusion
Through continuous content production, presidential communication and structured multi-platform visibility, DigiGlow Media supports the Chamber’s mission of informing, representing and connecting the professional community.
