Keramaris Manna
Social Media Brand Growth Strategy for a Food Production & Consumer Goods Brand
Copywriting·Linktree·Meta Ads·Social Media Management·Strategy & Planning·Tips & Tutorial
Project Goal
Expand digital presence, modernize communication and build a structured content-driven brand identity.
Scope of Work
Instagram account creation, Facebook optimization, Linktree development, social media management, Meta advertising campaigns, copywriting and content strategy.
A traditional food brand structured for digital growth. New platforms built, existing presence elevated. Content and performance aligned to modernize visibility.
Project Overview
- Instagram launch and growth strategy
- Structured content and recipe ecosystem
- Facebook optimization and expansion
- Performance advertising for brand reach
Plan of Action
At the beginning of the collaboration, Keramaris Manna maintained a Facebook presence but had no Instagram account. DigiGlow Media expanded and structured the brand’s digital ecosystem to ensure cross-platform growth.
Instagram was created from scratch, establishing a defined visual identity and consistent communication tone. The existing Facebook account was optimized and restructured for stronger engagement and alignment.
A Linktree hub was developed to integrate recipe content and value-driven resources, transforming social media into an interactive culinary content platform.
Structured copywriting played a central role in strengthening product storytelling, while targeted Meta advertising campaigns increased brand visibility and audience reach.
Conclusion
The result was a cohesive digital presence designed to modernize communication while preserving brand authenticity.
